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Getting more five-star reviews

Review scores respond to removing friction, more reliably than to asking nicely.

Fix the things that actually cost stars

Reviews rarely drop a star over decor — they drop over a confusing check-in, a cold shower, a wifi password that doesn't work, or noise that wasn't mentioned in the listing. Each guide in this library targets exactly one of those: preparing the property, check-in, and an accurate listing description.

Set expectations accurately, every time

A review score is a comparison between what was promised and what was delivered. An honestly-described three-star property that matches its listing consistently out-scores an overstated five-star one — accuracy protects your rating more than ambition does.

Catch problems before checkout, not after

A short mid-stay check-in message ("everything working okay?") surfaces a cold radiator or a broken blind while you can still fix it — a problem solved during the stay rarely costs a star; the same problem discovered afterwards in a review usually does.

Ask at the right moment

A guest who's just had a smooth checkout and a genuine thank-you message is far more likely to leave a prompt, positive review than one who's heard nothing since arrival. Don't pressure for a specific score — platforms penalise that, and guests notice.

Respond well to the reviews you do get

See our guide on responding to guest reviews for handling both the good and the occasional unfair one.