Writing a listing that converts
A good listing description isn't clever copywriting — it's the answers to the ten questions a guest has before booking.
The title does one job: get the click
Lead with the strongest true fact — a view, a location, a stand-out feature — not generic adjectives. "Bright top-floor flat, 5 min walk to the Tube" beats "Lovely cosy apartment" because it's specific and answers a real question (location, light) in the first line.
Open with who it suits
The first two lines are what shows before a guest taps "read more," so put the most decision-relevant facts there: sleeps how many, how far from the station or the attraction people are visiting for, and one standout feature.
Answer the questions guests actually ask
- How many people can actually sleep here, and in what beds?
- Is there parking, and is it free?
- How far is it, realistically, from the nearest station or the attraction they're visiting for?
- What's the noise like — main road, late-night area, quiet residential?
- Is there a lift, or stairs, and how many?
- What's genuinely nearby — not a list of every shop in the postcode, but the two or three that matter.
Be precise about limits
State clearly if there's no lift, no air conditioning, street parking only, or a shared entrance. Guests forgive a limitation stated upfront; they punish one discovered on arrival, and it shows up directly in your review score.
Close with the practical details
Check-in window, house rules in plain language, and how to reach you if something comes up. End the description, don't trail off — the last line is often what a guest re-reads right before booking.