Where the earnings benchmark comes from
The method behind the numbers you see in the earnings benchmark, London page and Dublin page.
Source
The figures come from Inside Airbnb, an independent project that publishes the content of listings that were publicly visible on Airbnb at the time of each snapshot (data published under Creative Commons CC BY 4.0, attribution required). Shortlet Playbook is not affiliated with Airbnb or Inside Airbnb.
What's included
We keep entire-home listings only (not private or shared rooms) that received at least one review in the trailing twelve months, and exclude nightly prices above £2,000 / €2,000 as likely data errors or non-representative luxury outliers. For each city and borough/area, we compute the 25th percentile, median and 75th percentile nightly price, estimated nights booked per year, and estimated gross annual revenue.
What the numbers don't mean
"Estimated nights booked" is Inside Airbnb's modelled estimate based on review activity, not a count of confirmed reservations — it is a proxy, not a booking record. Gross revenue figures are before cleaning costs, platform fees, management fees, utilities, maintenance and other running costs. A borough or area is only shown on its own page when at least 20 active comparable listings support the figures; below that threshold we show the city-wide number instead so a handful of listings can't swing the median.
Snapshot dates
London: Inside Airbnb snapshot of 17 September 2026. Dublin: Inside Airbnb snapshot of 17 September 2026. We refresh the benchmark when a materially newer snapshot becomes available.